Case Study: YEA Co-op Bank drives youth banking growth with Belva Digital

YEA Co-op Bank drives +70M account funding in 4 months with Belva Digital

YEA Co-op Bank, a financial institution, faced the challenge of refreshing its youth banking platform, YEA, to appeal to a new generation that is more financially conscious and digitally savvy. Belva Digital was engaged to relaunch the brand and communicate its updated value proposition effectively to this evolving target audience.

Belva Digital implemented an omnichannel strategy utilizing paid and organic media, OoH, traditional media, and a focused digital campaign. The solution aimed to position YEA as a progressive platform for ambitious youth. The vendor's campaign delivered significant results, including over 70 million in account funding, 1.4 million impressions, 192,000 app installs, and 4,000 new accounts opened within a four-month period.

YEA Co-op Bank