Case Study: Rubis Energy Kenya boosts engagement and reach with Belva Digital

Rubis Energy Kenya boosts campaign reach to 4.4M with Belva Digital

Rubis Energy Kenya partnered with Belva Digital to address a challenge in deepening audience engagement and driving organic advocacy. Despite a strong market presence with over 300 service stations, the brand needed to shift from traditional promotions to a more interactive, community-driven approach to resonate with digital-savvy consumers and boost online engagement and foot traffic.

Belva Digital implemented a multi-platform digital campaign combining emotional storytelling, social media engagement, influencer partnerships, and a paid media strategy. The results were significant, including over 4.4 million in campaign reach and 2.47 million impressions. Engagements on X (Twitter) alone reached 57.5K, with one post achieving a 15.35% engagement rate, demonstrating the successful impact of Belva Digital's strategy.

Rubis Energy Kenya