Case Study: Naivas Supermarkets boosts festive season engagement with Belva Digital

Naivas Supermarkets boosts digital impressions 1,800% with Belva Digital

Naivas Supermarkets, Kenya's largest retailer, faced the challenge of preserving its strong customer connection and driving commercial success amid significant socio-economic challenges and a competitive retail environment. Their goal was to enhance brand awareness, drive customer acquisition, and strengthen long-term loyalty for their annual "Kikwetu" festive promotion. They partnered with vendor Belva Digital to develop a creative campaign.

Belva Digital developed a comprehensive 360-degree go-to-market strategy for Naivas, emphasizing the "BIG on YOU" value proposition. The solution leveraged traditional media, digital content, out-of-home placements, influencer marketing, and in-store branding, including a three-part brand film and a distinctive soundtrack. This approach resulted in Naivas's most successful Kikwetu season, with the digital campaign generating over 69 million impressions (a 1,800%+ increase), boosting brand interactions by 600%, and increasing media value by an impressive 2,111.11%.

Naivas Supermarkets