Case Study: Kenya Power achieves a seamless prepaid meter update with Belva Digital

Kenya Power updates 5.5 million households in 3 months with Belva Digital

Kenya Power, a national electricity provider, faced the challenge of urgently updating millions of prepaid electricity meters before a November 2024 deadline to prevent service disruption for its customers. The vendor, Belva Digital, was tasked with creating a campaign to drive awareness and prompt action for this mandatory software update.

Belva Digital executed a multimedia "Update Token Meter Yako" campaign using relatable "Swanglish" messaging and a non-alarmist tone across digital and traditional platforms. The solution included tutorial videos, a catchy jingle, and motion graphics to simplify the process. This approach by Belva Digital was highly successful, resulting in 5.5 million meters updated within three months and generating over 29 million social media impressions with a significantly improved net sentiment ratio of 83.2%.

Kenya Power