Case Study: Jubilee Health Insurance boosts SME engagement and ROI with Belva Digital's Size Yako campaign

Jubilee Health Insurance drives x5 ROI in 3 months with Belva Digital

Jubilee Health Insurance faced the challenge of convincing small and medium-sized businesses (SMEs) in Kenya that health insurance was affordable and essential, as these businesses believed it was too expensive. Belva Digital was engaged to address this challenge.

The solution implemented by Belva Digital was the "Size Yako" campaign, which used a relatable local catchphrase and eye-catching visuals to communicate that Jubilee offered plans for businesses of all sizes. They amplified this with a weekly social media segment highlighting SMEs. The results were exceptional, generating over 3M in revenue, 1.4M impressions, and a 25% conversion rate, delivering a 5x return on investment for Jubilee Health Insurance.

Jubilee Health Insurance