Case Study: Hunter’s Choice Reclaims Market Leadership with Belva Digital

Hunter’s Choice boosts brand power 22.2% with Belva Digital

Hunter’s Choice, a leader in the mainstream whisky category, faced declining brand power and a risk of appearing old-fashioned. The brand needed to defend its position and drive distinctiveness to recruit new consumers. Belva Digital was enlisted to address this challenge.

Belva Digital developed and executed the "Explore Boldly" campaign, leveraging influencer management and performance marketing across Meta platforms. The results were significant, including a 114,000% growth in reach and a 22.2% increase in brand power score. Ultimately, Belva Digital's work helped Hunter’s Choice become the number one mainstream whisky in Kenya, with measurable growth in volume and value.

Hunter’s Choice