Case Study: Block (formerly Square) celebrates family business legacies with Belmondo Studios

Square tells Legacy through a 20-minute video and 12 kiosks with Belmondo Studios

The customer, Block (formerly Square), sought to tell the story of multi-generational small business owners in America as part of its market insights initiatives. The vendor, Belmondo Studios, was hired to provide video storytelling services to meet this challenge.

Belmondo Studios produced a 20-minute documentary film and a dozen smaller vignettes after traveling across five states to capture these stories. Furthermore, they created a physical installation featuring 12 life-size kiosks with portraits and family histories to extend the campaign's reach. The vendor successfully delivered a multifaceted solution that immortalized the legacy of these American entrepreneurs.

Square