Case Study: Reading Terminal Market builds broad media attention for community dinners with Bellevue Communications Group

Reading Terminal Market earns 630,000+ impressions with Bellevue Communications Group

Reading Terminal Market, a historic public market in Philadelphia, launched a grant-funded program of community dinners to foster cultural understanding and faced the challenge of generating significant media attention for these events. They engaged the public relations firm Bellevue Communications Group to manage their outreach and press strategy.

Bellevue implemented a targeted media campaign, initially crafting a high-impact pitch around a dinner between Syrian refugees and local residents that tied into national news headlines. This approach secured extensive coverage, including a live-stream by NPR. For the subsequent dinners, Bellevue adopted a more tailored strategy for diverse community outlets. The vendor's work generated over 630,000 impressions from the first event alone, valued at over $16,000, with NPR's live-stream receiving over 400,000 views. Bellevue secured numerous stories across a wide range of local and national print, television, and radio outlets.

Reading Terminal Market