Case Study: Elicore Improves Amazon BSR by 95%+ with BellaVix

Elicore improves Amazon BSR by 96% with BellaVix

Elicore, a supplement company, partnered with the Amazon marketing agency BellaVix to address a critical challenge of low product visibility on Amazon. Their products were listed under broad, highly competitive categories, which buried them in the rankings and risked weak Best Seller Rank (BSR) positions, limiting discoverability and traffic.

The BellaVix team implemented a strategic recategorization solution, moving the products into more precise and less competitive subcategories that better matched their ingredients and shopper intent. This quick action resulted in dramatic BSR improvements, including a 96% ranking increase for one product, which achieved a top 500 placement within a week. These changes significantly boosted visibility and set the stage for higher conversions.

Elicore