Case Study: AMC Audiences achieves lower ACoS and higher CTR with BellaVix

AMC Audiences boosts Amazon CTR 3x with BellaVix

AMC Audiences, an established dietary supplement brand, contacted BellaVix to expand its Amazon presence. The brand faced a significant challenge: its highly competitive niche made generic keywords prohibitively expensive, and its standard PPC campaigns could not differentiate or bid more aggressively on high-intent shoppers who had previously interacted with its products but not purchased.

BellaVix implemented a solution using Amazon Marketing Cloud (AMC) Audiences to create a custom targeting layer for its search campaigns. By applying a strategic 70% bid adjustment to these high-value audiences, BellaVix achieved a 1.99% CTR, nearly triple the campaign average, and reduced ACoS by 53% within the targeted segment, demonstrating massive cost efficiency.