Case Study: Amazon Sports Equipment boosts brand awareness with BellaVix TikTok ads

Amazon Sports Equipment boosts brand awareness to 91% with BellaVix

The customer, a company selling sports equipment on Amazon, faced a significant challenge with its declining brand awareness, including an 87% decrease in search volume for its main branded keyword. To reverse this trend and drive off-site traffic, they engaged the vendor, BellaVix, to implement a TikTok ads strategy.

BellaVix leveraged the brand's existing viral TikTok content to launch targeted spark ads and mid-funnel campaigns aimed at audiences based on their interests. This solution successfully increased the brand's awareness from the 76th to the 91st percentile in its Amazon category within four months. BellaVix's strategy also drove a 45% increase in brand searches, effectively boosting visibility and off-site traffic.