Case Study: Great Eastern Energy boosts leads and customer retention with Bellaluca

Great Eastern Energy boosts MQLs by 40% with Bellaluca

Great Eastern Energy, a third-party energy supplier, faced market irrelevance and a loss of share after 20 years in a saturated industry, with nothing to differentiate it from competitors. The company engaged Bellaluca for a rebranding initiative, the development of an online enrollment platform, and a new energy management system to reestablish its position.

Bellaluca repositioned the brand around trust and sustainability, creating a new "THRIVE" identity and an online platform to streamline customer acquisition. The vendor also built a broker portal that automated the contract process, which previously took several hours per contract. As a result, Bellaluca helped Great Eastern Energy increase Marketing Qualified Leads by 40%, improve customer retention, and become a trusted, customer-focused brand.

Great Eastern Energy