Case Study: Wella AG achieves engaging beauty magazine content with Bell

Wella AG turns Code into 5 languages with Bell

Bell partnered with Ketchum Pleon to help its client, Wella AG, develop two tactical projects targeted at end consumers and hair stylists. The challenge was to create engaging magazines for Wella's new men's salon professional product range and a more general online publication.

The solution implemented by Bell was the creation of two magazines: the bold, quarterly "Code" and the more general "Life in Harmony." Bell delivered elegant, fashion-led design and intuitive information architecture for both print and online versions. As a result, Wella produced four issues of "Code," which was eventually translated into five languages, and "Life in Harmony" evolved into an engaging blog.

Wella AG