Case Study: University of Leeds achieves a standout identity for its Vulnerability & Policing Futures Research Centre with Bell

University of Leeds launches a 4-page brand toolkit with Bell

The University of Leeds, in collaboration with the University of York, required a professional visual identity for its newly established Vulnerability & Policing Futures Research Centre. Their challenge was to develop a brand that reflected the centre's vital social mission and ensured consistency across all materials. They engaged the vendor, Bell, for its branding services.

Bell developed a comprehensive brand story and visual identity, including a unique pyramid icon symbolizing interconnectivity and a distinct purple color palette. The solution included a wide range of physical and digital assets, from event banners and infographics to social media and website materials. By creating a standout and cohesive brand, Bell successfully helped the centre present itself professionally and communicate its important research goals.

University of Leeds