Case Study: University of Leeds advances research culture with Bell

University of Leeds delivers a 28pp research culture plan with Bell

The University of Leeds sought to challenge and change its long-standing research culture to empower more staff to produce high-quality research. The university commissioned the vendor Bell to develop key messaging, design, and produce both print and digital versions of its Research Culture Strategic Plan 2023-2028, along with promotional materials.

Bell developed a comprehensive messaging framework and a visual identity centered on an illustrative ring symbolizing community and equality. Their solution included designing a 28-page report, an accessible digital version, and various merchandise items. The client, Dr. Gaynor Miller, reported receiving lots of positive feedback on the branding and strategy brochure, confirming the success of Bell's work in meeting the university's objectives.

University of Leeds