Case Study: University of Winchester refreshes its brand to support strategic growth with Bell

The University of Winchester refreshes its brand in 2023-2028 with Bell

The University of Winchester needed to update its brand to reflect a new strategic plan and student recruitment campaign that had moved beyond its existing 2017 identity. The university commissioned the agency Bell to conduct a comprehensive brand refresh that would align with its evolved ethos and "A place to become" proposition.

Bell's solution involved a full audit and update of the brand guidelines, including a refreshed color palette, new typography, simplified graphic elements, and a new photography and video style inspired by the university's campaign. The agency implemented these updates across a wide range of applications, from prospectuses and websites to social media and exhibition stands. Bell also produced the university's new strategic plan document and conducted on-campus photoshoots, successfully refreshing the brand to visually communicate the institution's focus on student transformation.

The University of Winchester