Case Study: The University of Winchester empowers forces families to pursue higher education with Bell

The University of Winchester creates 10 student videos with Bell to inspire forces family members

The University of Winchester, an armed forces-friendly institution, sought to encourage family members of military personnel to consider higher education by overcoming common barriers to participation. They partnered with the vendor Bell on a film-led campaign to support their "Positive Pathways to HE" programme.

Bell's solution was to produce a series of poignant films featuring interviews with current students from forces families, discussing their experiences and pathways to university. These included a hero campaign film and shorter social media videos for Facebook, Instagram, and LinkedIn, complemented by static informational posts. The resulting campaign was powerful and introspective, designed to effectively connect with and inspire its target audience.

The University of Winchester