Case Study: Swindon Borough Council creates a more aspirational community with Bell

Swindon Borough Council launches Wichelstowe brand in 2017 with Bell

The customer, Swindon Borough Council, faced a challenge in retaining higher socio-economic groups who worked in Swindon but chose to live elsewhere. To address this, they sought to create a new, aspirational community called Wichelstowe. The vendor, Bell, was engaged to provide brand and marketing services for this development.

Bell implemented a comprehensive solution by developing the overarching Wichelstowe place brand, including guidelines and messaging. They also created site-level sub-brands, such as naming a mixed-use area Canalside and developing a retail housing brand called Heron’s Water. This strategic branding work by Bell helped position Wichelstowe as an attractive and aspirational place to live.

Swindon Borough Council