Case Study: Southern Housing creates a standout shared ownership brand with Bell

Southern Housing launches Beck Gardens with Bell

The customer, Southern Housing (formerly Optivo), faced a challenge in promoting its Shared Ownership properties within a larger private development, where the overarching developer's brand took precedence. They commissioned the vendor, Bell, to create a distinct brand and marketing campaign to address this.

Bell developed the "Beck Gardens" brand, complete with a logo, color palette, and comprehensive marketing materials including brochures, CGIs, and digital ads. The solution was designed to harmonize with the main development's marketing while establishing its own strong identity. The vendor, Bell, successfully delivered a versatile brand and campaign that stood out on site alongside the developer's own signage.

Southern Housing