Case Study: Southern Housing brings Greenside to life with Bell’s branding and marketing

Southern Housing creates Greenside campaign beside two iconic green spaces with Bell

Southern Housing commissioned vendor Bell to create a brand and marketing campaign for their new Greenside shared ownership apartments in Roehampton. Their challenge was overcoming the area's outdated perception of being a high-rise council estate, which was at odds with the development's low-rise, verdant reality located next to major London green spaces.

Bell's solution was to create a brand identity named "Greenside" that directly reflected the lush surroundings. This included a visual identity featuring a "G" motif inspired by the landscaped gardens, a leafy design pattern, and a comprehensive campaign of literature, CGIs, and advertising. Bell also designed an immersive tunnel to the show home to enhance the visitor experience, successfully aligning public perception with the development's actual setting.

Southern Housing