Case Study: NHG Homes creates stylish connected urban living with Bell

NHG Homes launches 60 Shared Ownership apartments with Bell

Bell was commissioned by NHG Homes to create a brand identity and marketing campaign for their new Shared Ownership apartment development, The Perfume Factory, in London. The challenge was to make the property stand out in a crowded market by effectively communicating its key strengths: exceptional transport connections and the high quality of the homes.

The solution implemented by Bell was an elegant and aspirational brand platform centered on the core proposition "Stylish connected urban living." This led to a "Living well connected" campaign featuring a distinct identity based on a red archway entrance and a liquid-inspired 'colour pop' pattern. Bell produced a comprehensive suite of marketing materials, including a reportage-style brochure, a brand film, a microsite, and an advertising campaign. The vendor's work successfully launched the development with a strong and cohesive brand presence.

NHG Homes