Case Study: NHG Homes boosts brand awareness and leads with Bell

NHG Homes drives 3 million impressions in 4 months with Bell

The customer NHG Homes, a UK housing developer, faced the challenge of shifting the market's focus from individual scheme brands to its own master brand to build long-term trust and consideration. They commissioned the vendor Bell to create a multi-channel brand and advertising campaign to elevate NHG Homes and promote home ownership benefits to first-time buyers, renters, and others.

Bell's solution was a bold, storytelling campaign featuring relatable, humorous scenarios showcasing the lifestyle freedom of owning an NHG home. They produced a wide range of tailored assets for social, out-of-home, print, and digital channels. The campaign was highly successful, achieving over three million impressions and nearly two thousand clicks from Metro advertising alone in its first four months, significantly raising brand awareness and supporting sales targets, leading to its extension for another year.

NHG Homes