Case Study: Newcastle University strengthens Degree Apprenticeships and CPD branding with Bell

Newcastle University builds a robust brand in 7 weeks with Bell

Newcastle University faced the challenge of expanding its Degree Apprenticeships and Continuing Professional Development (CPD) programs within a competitive market. They needed a consistent yet flexible brand identity to communicate effectively with diverse audiences, including potential students, university staff, and business partners. Bell was engaged to provide detailed branding and visual identity work to meet this need.

Bell developed a comprehensive brand model anchored by the proposition "Empowering flourishing futures." They created a multi-level messaging framework and a distinctive visual identity featuring a North East-pointing arrowhead device, along with templates for a wide range of marketing materials. Bell delivered a complete 52-page interactive brand guidelines document, encompassing visual identity, tone of voice, and application examples, completing the project in just seven weeks.

Newcastle University