Case Study: L&Q transforms perceptions and drives rapid sales with Bell

L&Q reserves 70% of St. Agnes private sales in 3 weeks with Bell

The customer, L&Q, a leading UK housing association, faced the challenge of marketing their new luxury development in Kensington. They needed to change perceptions of both the area, which had been associated with crime, and their own brand, to convince buyers that a housing association could provide high-end properties. The vendor, Bell, was engaged to provide branding and marketing services.

Bell developed a name, visual identity, and comprehensive campaign for the St. Agnes development, which included advertising, sales literature, and signage. This solution was highly successful, with 70% of the first-phase apartments reserved within three weeks, exceeding expectations. All units sold well ahead of schedule. For this work, Bell was highly commended at the Transform Awards Europe 2017.

L&Q