Case Study: L&Q achieves a successful Quebec Quarter launch with Bell branding and marketing

L&Q reserves 40% of Quebec Quarter homes in month one with Bell

The customer L&Q required support for its Quebec Quarter residential development after initial brand work was completed. Their challenge was to develop a broad range of sales and marketing materials for the launch, with a specific focus on attracting both domestic and international buyers. Vendor Bell was brought in to provide this service.

Bell updated the original branding and produced the full suite of integrated marketing materials. This included sales brochures, photography, hoardings, advertising, and sales suite assets. The solution was highly successful, with the campaign launch coinciding with the first phase. The vendor Bell achieved a significant measurable impact, with 40% of the properties being reserved within the first month alone.

L&Q