Case Study: FABRICA achieves energy savings awareness with Bell's "Be Energy Smarter" campaign

Fabrica boosts energy-saving awareness with Bell and 33,000 social views

Fabrica, a homebuilder, faced the challenge of promoting the benefits of its energy-efficient homes during a period of soaring energy prices and economic strain. The company needed to convey the significant savings and environmental advantages of its new builds to potential buyers. Vendor Bell was commissioned to create a campaign to raise awareness of Fabrica and highlight these savings.

Bell developed the "Be Energy Smarter" campaign, which was led by a stylish, animated video highlighting the annual savings and carbon emission reductions of a Fabrica home compared to an older dwelling. The solution also included 30-second social media cut-downs, a landing page, display ads, and website banners. The social media advertisements achieved over 33,000 views, successfully raising awareness for Fabrica.

Fabrica