Case Study: Every Student achieves standout student accommodation branding with Bell

Every Student refreshes its brand for the UK PBSA market with Bell after 250,000+ new beds added

Every Student, a growing provider of purpose-built student accommodation in the UK, faced the challenge of standing out in a highly competitive and generic market where they were perceived as merely an affordable option. They commissioned the vendor Bell to conduct a brand audit and refresh to elevate their positioning and drive more enquiries and bookings.

Bell developed a new brand strategy centered on the core statement "Experiences for Life," accompanied by a visual identity inspired by Gen Z that blended digital artwork with hand-drawn elements. The solution included an expanded color palette, a new messaging framework, and comprehensive applications from stationery to marketing campaigns. By implementing this refreshed brand, Bell helped Every Student move beyond a features-led approach to one that emphasizes emotion, connection, and value for money.

Every Student