Case Study: Cornwall Development Company achieves higher inward investment enquiries with Bell’s place brand campaign

Cornwall Development Company drives over 20% of website traffic with Bell

The Cornwall Development Company engaged Bell to develop a new place brand and marketing strategy. Their challenge was to attract non-EU investors to Cornwall by overcoming its perception as solely a tourist destination and promoting its business advantages without focusing too much on lifestyle.

Bell created the 'See The Light' campaign, which used a bespoke neon sign as its core message and visual identity. The solution included a launch event, a website, e-marketing, and advertising. The campaign surpassed its goals, driving over 20% of the website's unique traffic and generating the majority of investment enquiries from target markets like the US. Bell's work also won a Bronze award at the Transform Europe Awards.

Cornwall Development Company