Case Study: Brymec launches Brymec Breeze with Bell's brand and marketing campaign

Brymec launches Brymec Breeze with Bell, backed by 9 key USPs

Brymec, a manufacturer and distributor of building services products, sought to launch and communicate its unique Brymec Breeze service offering, which streamlined convoluted industry supply chains by delivering directly to sites. The vendor, Bell, was commissioned to develop an identity and marketing campaign to introduce this new concept to the market.

Bell created a distinct brand mark and a multi-channel campaign centered on the concept "A breeze from start to finish." The solution included a teaser campaign, internal staff engagement materials, targeted eDMs, an innovative printed direct mail piece, a landing page, an explainer video, and comprehensive social media and print advertising. Bell provided the strategic and creative assets that enabled Brymec to successfully launch the new service.

Brymec