Case Study: Bradford College brings spark to further education with Bell

Bradford College creates a vibrant student campaign with Bell using 6 models and a new 6-colour palette

Bradford College, a large further and higher education provider, needed to refresh its promotional materials to better attract 16-19 year-old school leavers. They engaged the vendor Bell to create a new, consistent, and youth-oriented look and feel for all their school liaison collateral, both digital and print.

Bell developed a campaign with the proposition "Take your next step," creating dynamic visuals of students in motion interacting with bold typography. They produced a full suite of materials including a photoshoot with diverse models, a vibrant extended colour palette with gradients, and templates for presentations, postcards, banners, and digital assets. Bell's solution provided Bradford College with a distinctive and cohesive campaign framework to make their outreach more impactful and memorable.

Bradford College