Case Study: YorkTest Achieves 5 Monthly Appointments with Belkins Lead Generation

YorkTest books 5 monthly appointments with Belkins

YorkTest, a provider of food intolerance and health testing, faced a challenge in penetrating the U.S. market. They needed a scalable B2B lead generation strategy but had limited research capacity for this new region. To address this, they engaged the vendor Belkins for an appointment setting service.

Belkins implemented a hybrid outreach campaign targeting employee benefits managers and HR professionals. After refining their ideal customer profile and strategy, they achieved a 50% cold email open rate and booked an average of 5 appointments per month for YorkTest. This effort led to YorkTest's first closed deals in the U.S. market.

YorkTest