Case Study: Unifocus achieves 56 appointments in 8 months with Belkins

Unifocus books 56 appointments in 8 months with Belkins

Unifocus, a SaaS provider of AI-powered workforce management software for the hospitality industry, faced challenges due to a tight labor market that made hiring skilled sales development representatives (SDRs) extremely difficult. With a long sales cycle and limited internal resources, they needed a solution to fill their pipeline with qualified appointments without decreasing their ROI. They engaged the vendor Belkins for appointment setting services.

Belkins implemented a targeted outreach strategy, building precise contact lists and launching tailored email campaigns that highlighted different value propositions for hotels and restaurants. This approach resulted in 56 appointments booked within eight months. Belkins became the third most successful acquisition channel for Unifocus, filling their calendar with at least three qualified meetings per week and significantly contributing to new client acquisition.

Unifocus