Case Study: Texas Association of Business achieves 100 appointments in 9 months with Belkins

Texas Association of Business books 100 appointments in 9 months with Belkins

The Texas Association of Business (TAB) partnered with Belkins to build a powerful outbound sales channel to boost their already strong results and add new companies to their community. While they had a clear ideal customer profile (ICP), the challenge was to expand it and generate high-quality leads, a process made difficult by the low online presence of many target prospects in industries like Oil, Gas, and Technology.

Belkins implemented a comprehensive lead generation and appointment-setting service. Their solution included detailed prospect research, crafting tailored email outreach campaigns, and nurturing leads to book meetings. When the COVID-19 pandemic prevented face-to-face meetings, Belkins quickly adjusted the strategy to offer virtual calls. This effort resulted in 500 qualified leads per week, over 100 appointments booked in nine months, and a 56% increase in new paid memberships for the Texas Association of Business.

Texas Association of Business