Case Study: Terrascope boosts sales-ready meetings and pipeline with Belkins omnichannel lead generation

Terrascope generates $2.2M pipeline with Belkins

Terrascope, a sustainability SaaS platform specializing in carbon management for large enterprises, faced challenges in scaling its lead generation efforts. Their initial high-volume approach had exhausted their niche market and failed to engage the complex, multi-persona buying committees within their target F&B and agriculture industries. They partnered with the vendor Belkins to develop a more effective strategy.

Belkins implemented a precision-based omnichannel lead generation strategy. This involved deeply mapping Terrascope's buying committees, creating targeted messaging for each persona, and executing a multi-stage educational nurture journey across email, LinkedIn, ads, and calls. The solution delivered significant results, including 16 sales-ready meetings in a single quarter—double the previous period—and generating a total pipeline of $2.2 million with opportunities from major clients like Coca-Cola and McDonald's.

Terrascope