Case Study: SUJO restores email deliverability and boosts engagement with Belkins

SUJO restores email deliverability to 100% with Belkins

SUJO, a social news app providing influencer opinions and fact-verified news, faced a critical email deliverability crisis. After a rebranding and migration to a new domain, their emails, including vital transactional messages, were being routed to spam folders. This caused their open rate to plummet and resulted in a catastrophic loss of subscribers, dropping from 12,000 to 500. SUJO engaged Belkins for its email deliverability services to diagnose and resolve this issue.

Belkins identified that the new domain lacked credibility and had a poor sender score. Their solution involved comprehensive spam research, migrating mailboxes from Outlook to Gmail, and a meticulous process of gradually rebuilding the domain's reputation by increasing subscriber engagement. After three months, Belkins successfully restored a 100% email deliverability rate and increased the campaign engagement rate to 90%, securing SUJO's subscriber base and potential for growth.

SUJO