Case Study: Pairaphrase achieves 203 qualified appointments with Belkins

Pairaphrase books 203 appointments and hits 150% of KPI goals with Belkins

Pairaphrase, a SaaS company offering an AI-powered translation management system for enterprises, faced challenges with lead generation due to its small team and lack of an in-house marketing department. They needed to scale into the U.S. market and create a more predictable sales pipeline. To address this, they partnered with the vendor Belkins for appointment setting services.

Belkins implemented a targeted outreach strategy, initially focusing on U.S. schools with bilingual students and later testing campaigns in the manufacturing and financial industries. This solution generated 203 highly qualified appointments in 17 months, exceeding monthly KPIs by 150%. The campaign achieved an average open rate of 84% and successfully converted several large potential clients into deals.

Pairaphrase