Case Study: OutSystems Books 26 Appointments in 1.5 Months with Belkins

OutSystems books 26 appointments in 1.5 months with Belkins

OutSystems, a major low-code application development platform, sought to quickly expand into the APAC region by outsourcing its outbound lead generation. The challenge was to provide their large sales team with a steady flow of qualified appointments and increase business visibility in these new markets without increasing their internal headcount. They partnered with the vendor Belkins for appointment setting services.

Belkins implemented a prospecting strategy focused on large corporate companies, utilizing a well-defined ICP and hyper-personalized outreach to target key IT and application development stakeholders. Despite a delayed start and the complexity of running simultaneous campaigns across multiple countries, Belkins successfully adapted its approach. The solution delivered 26 qualified appointments in the first 1.5 months, achieving an average open rate increase of 55% and a reply rate increase of 10%, becoming a reliable outbound sales partner for OutSystems.

OutSystems