Case Study: ITG Software achieves 63 qualified appointments in 6 months with Belkins

ITG Software delivers 63 appointments in 6 months with Belkins

ITG Software Inc., a provider of integrated business software solutions, faced an unpredictable flow of qualified leads and low conversion rates in the competitive U.S. market while also struggling to launch in new international regions. They partnered with lead generation vendor Belkins to create a more efficient and targeted strategy to expand their reach into the U.S., Canadian, and Israeli markets and build crucial brand awareness.

Belkins implemented a customized market strategy that involved extending ITG's ideal customer profiles for new regions and tailoring value propositions. Their solution included a highly personalized communication approach, with localized content and a soft partnership style that avoided hard selling. As a result of Belkins' efforts, the campaign achieved an over 50% cold email reply rate and delivered 63 qualified appointments over six months, establishing ITG Software as a reliable brand in new markets.

ITG Software