Case Study: IGS achieves 330 booked appointments in 15 months with Belkins lead generation

IGS secures 330 appointments in 15 months with Belkins

The customer, IGS, is an environmental service company that helps large industrial companies reduce their carbon footprint. Despite having over 20 marketing channels, their challenge was to boost lead-to-appointment conversions and generate a steady flow of high-quality meetings for their global team. They engaged the vendor, Belkins, for appointment setting services.

Belkins implemented a solution involving extensive lead research and the creation of 77 unique, tailored email campaigns targeting specific decision-makers. This strategy generated over 1,500 leads per month and resulted in 330 booked appointments over 15 months. Belkins' cold outreach became the third most effective channel for IGS, consistently achieving 100-120% of their monthly KPIs.

IGS