Case Study: Get Well boosts healthcare lead generation with Belkins

Get Well books 44 meetings in 5.5 months with Belkins

Belkins provided omnichannel lead generation services to Get Well, a healthcare software firm specializing in patient engagement platforms. The client faced significant challenges in reaching high-level decision-makers within their strictly defined target accounts of approximately 200 major hospital systems. Their internal team was unable to break beyond nursing roles to engage crucial personas like IT leadership and C-level executives, a problem compounded by the complex, highly regulated healthcare industry.

The solution implemented by Belkins was a deeply researched, fully integrated omnichannel strategy. This involved extensive product training, persona development, and the orchestration of complementary email, LinkedIn, cold calling, and event-driven campaigns. As a result, Belkins secured 44 qualified meetings in 5.5 months, with 72% of those meetings being with new, previously unreachable buyer personas. This strategy also achieved a 22% lead-to-meeting conversion rate and a 60% year-over-year increase in meetings booked.

Get Well