Case Study: GE HealthCare achieves 135 face-to-face meetings at medical conferences with Belkins lead generation

GE Healthcare secures 135 in-person meetings in 7 months with Belkins

GE HealthCare, a leading global medical technology innovator, faced a challenge in securing meetings with new accounts for its Enterprise Imaging solutions at key industry conferences like RSNA. Their internal team struggled with proactive outreach and needed a partner to quickly connect them with key decision-makers. They turned to Belkins for appointment setting services to preschedule these crucial in-person meetings.

Belkins implemented a highly targeted event-based cold outreach campaign involving deep research, personalized email sequences, and strategic nurturing. This solution secured 135 in-person meetings across several conferences, far exceeding the initial goal of 30. The campaign generated multiple sales-qualified opportunities from top accounts and achieved lead-to-appointment conversion rates as high as 13.8%, delivering a significant and measurable impact for GE HealthCare.

GE Healthcare