Case Study: GDL Building Maintenance achieves 50 appointments and 5 new deals with Belkins

GDL Building Maintenance books 50 appointments in 10 months with Belkins

GDL Building Maintenance, a local provider of commercial cleaning services in Santa Rosa, California, faced challenges in lead generation due to its strictly local service area and the absence of a quality prospect base. To grow, they needed to book face-to-face meetings within a small geographic pool but lacked the resources to identify their ideal customer profile and generate qualified leads. They partnered with Belkins for its appointment setting service.

Belkins developed a targeted strategy for GDL, which included outlining a precise local Ideal Customer Profile, creating email templates with referral messages, and adjusting the proposition to offer in-person meetings. The Belkins team meticulously managed the logistics of the appointment-setting process. This resulted in 50 face-to-face meetings booked over 10 months, leading to 5 new deals closed and a 500% increase to GDL's sales pipeline.

GDL Building Maintenance