Case Study: ed2go books 145 appointments in 9 months with Belkins lead generation

Ed2Go books 145 appointments in 9 months with Belkins

ed2go, an online continuing education provider and part of Cengage Group, faced challenges with inconsistent cold outreach and needed to increase sales acquisition to meet ambitious partnership goals. They partnered with Belkins, a lead generation and appointment setting service, to outsource the process of finding and connecting with new nonprofit organization partners.

Belkins implemented a strategic solution that involved calibrating ed2go's ideal customer profile and perfecting cold email templates for their outreach campaigns. This approach delivered significant results, including 145 qualified appointments booked over 9 months and a 120% average KPI achievement rate. Belkins' efforts provided ed2go with a steady flow of high-quality leads and improved their overall sales pipeline speed.

Ed2Go