Case Study: Donorbox achieves 50 monthly appointments with Belkins

Donorbox boosts appointments to 50 per month with Belkins

Donorbox, a US-based provider of advanced fundraising software for non-profits, faced significant growth challenges due to its reliance on inbound marketing, which accounted for 99% of its clients. They lacked an outbound strategy and needed more precise targeting to reach their ideal customer profile. To build a new revenue channel, they partnered with the vendor Belkins for appointment setting services.

Belkins implemented a comprehensive outbound strategy that included extensive market research, a revision of the ideal customer profile, and continuous A/B testing of email campaigns and cadences. This solution successfully built a cold email outreach channel from scratch. The results were substantial, with monthly appointments increasing from 15 to 50, a 16% call-to-deal conversion rate, and a 70% email open rate. This growth accelerated Donorbox's internal expansion, prompting them to hire a full-time sales team to handle the new volume of leads generated by Belkins.

Donorbox