Case Study: Columbus Chamber of Commerce Doubles New Members Growth with Belkins

Columbus Chamber of Commerce doubles sales pipeline in 6 weeks with Belkins

The Columbus Chamber of Commerce, a non-profit organization supporting businesses in Central Ohio, faced a challenge where its sales team was spending 65% of their time on lead generation outreach, leaving only 35% for actual sales conversations. To address this inefficiency and grow their membership, they partnered with the vendor Belkins for its B2B lead generation and appointment setting service.

Belkins implemented precise outbound email campaigns on behalf of the Columbus Chamber. This solution dramatically increased open rates to 70% and reduced the internal sales team's prospecting time from 65% to 50%. The measurable results were achieved quickly, with the Chamber reporting a 200% growth in new members within the first six weeks of working with Belkins.

Columbus Chamber of Commerce