Case Study: Celerway Communication achieves 97 booked appointments with Belkins

Celerway Communication books 97 appointments in 10 months with Belkins

Celerway Communication, a telecom company specializing in mobile LTE/4G/5G solutions and multi-WAN routers, faced challenges with market expansion due to limited in-house resources. They needed to promote their portable router, GO, to new markets but lacked the capacity for outbound lead generation to reach their numerous dream clients. They chose to partner with Belkins for appointment setting services.

Belkins implemented a worldwide account-based marketing (ABM) strategy, moving from mass mailings to highly tailored outreach. This solution involved refining their target audience and establishing regular sync-ups with the client. The results were 97 appointments booked in 10 months, a 144% KPI achievement, and an exceptionally high cold email open rate of up to 65%. Belkins successfully became a key channel for Celerway's new client acquisition.

Celerway Communication