Case Study: BetterComp achieves 56 appointments and $2M in closed deals with Belkins LinkedIn lead generation

BetterComp books 56 appointments in 6 months with Belkins

BetterComp, a SaaS provider of compensation market pricing software, faced the common challenge of breaking through to Fortune 500 enterprises. Their cold outreach was hindered by aggressive spam filters and the need to connect with large, multi-person decision-making groups rather than a single individual. To overcome this, BetterComp partnered with lead generation vendor Belkins to implement a LinkedIn Influencer Program to supplement their efforts.

Belkins implemented a multi-channel strategy that combined a friendly, expert-level LinkedIn campaign with a refined cold email outreach. The LinkedIn approach used a non-formal, industry-specific tone and soft calls-to-action to build genuine connections. This solution, paired with Belkins' email expertise, successfully booked 56 appointments over six months. These appointments included meetings with Fortune 500 companies and resulted in $2 million in confirmed closed deals for BetterComp.

BetterComp