Case Study: Autodesk achieves 35 appointments in 4 months with Belkins

Autodesk books 35 appointments in 4 months with Belkins

Autodesk, a world-renowned engineering software company, partnered with the vendor Belkins to build a high-capacity outbound sales engine for its Fusion product in the manufacturing sector. Their challenge was generating leads in a saturated market where prospects were already entrenched with competitors like SolidWorks. They faced significant obstacles including an unvalidated database, a lack of outbound infrastructure, and no existing framework for competitive messaging.

Belkins implemented a multi-phase solution, beginning with deep product immersion and rigorous lead validation to build a targeted database. They developed a competitive messaging and objection-handling framework and executed omnichannel outreach campaigns across email, LinkedIn, and cold calls. As a result, Belkins successfully booked 35 sales-ready appointments in under four months, achieving 110% of the set KPI and building a new, scalable outbound pipeline for Autodesk.

Autodesk