Case Study: Washington State Hospital Association boosts safe-care awareness with Belief Agency

Washington State Hospital Association launches statewide care campaign in 2 weeks with Belief Agency

The Washington State Hospital Association (WSHA) faced a critical challenge during the COVID-19 pandemic: a steep drop in ER visits as people feared seeking non-coronavirus care. They engaged Belief Agency to create an urgent, statewide marketing campaign to communicate that healthcare remained safe, available, and necessary.

Belief Agency developed and launched a full-scale, bilingual campaign across TV, radio, print, and digital channels within just two weeks. The solution used authentic patient statements corrected in red pen to directly address public misconceptions. This campaign by Belief Agency generated over 65 million impressions, reaching each Washington resident an average of 8-9 times, with 56% of digital video ads being watched to completion, successfully encouraging people to seek essential care.

Washington State Hospital Association