Case Study: PeoplePath builds a clearer brand identity with Belief Agency

PeoplePath launches a new brand and identity with Belief Agency

Belief Agency was engaged by PeoplePath, a newly merged talent relationship management platform formed from Conenza and IntraWorlds. The customer's challenge was to unify two distinct company cultures into a single brand by defining a shared core belief and developing a new name and identity system to represent the combined organization.

The solution from Belief Agency involved defining the company's core belief, creating the new name PeoplePath, and building a complete messaging and identity system including an icon, wordmark, and color palette. The result was a successful brand launch that provided the PeoplePath team with clarity, confidence, and momentum for growth, as praised by the company's co-CEO. Belief Agency also delivered a brand book to guide the internal team.

PeoplePath